Burke Avenue

The product extension of Craig the Barber's pledge to help men navigate the often frustrating & overwhelming world of men’s grooming. Burke Avenue's flagship product is their moisturizing shave cream made that produces amazing lather, fights the effects of skin darkening from shaving, and optimizes the performance of your aftershave balm with its skin healing properties. When it comes to grooming products, men want results without the confusion. We're bringing this vision to life.

Site

Los Angeles, California

Created

April 13, 2017

Work

Instagram and Facebook management. Content creation, design services, brand voice

Strategic Vision

Our goal with this project was to create a brand for Burke Avenue that centered around being a destination for men to go for grooming advice and style tips. Not in the traditional sense of shaving creams just selling product, but as in people referring to Burke Avenue for their full shaving experience using Craig the Barber as a source of tried and true information.

To start off, we changed the look and feel of Burke Avenue's Facebook and Instagram feeds by using their brand collateral.

brand building

When the content design and specifications for Burke Avenue were complete, we started to create a brand that revolved around Craig the Barber's grooming tips and target audience. We then researched a set of niche hashtags that would resonate with the Burke Avenue brand such as #smooth #shavingcream #mensgrooming. Next, we targeted a few cities where we knew our target audience resided. Because of this, we were able to grow the Instagram feed organically resulting in an increase of 500 followers under a 2 week period.